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In terms of viability of social media outlets -whether they be Facebook or Twitter or your very own blog- I have to wonder what ultimately wins out at the end of the day: quality of original content or simple popularity? Eventually, yes, quality of content will gain in popularity, but so much of it flies beneath the radar rather than being plucked from obscurity. Yet, how does so much become “popular” or (cringe!) “viral” without said substance?
Sadly, I think so many people give up on whatever their outlet may be (social media related or not) because remaining faithful to your own content is sometimes easier said than done when faced with chasing the ever mighty scarlet letter that is popularity.
