Power 2.0
Social capital allows you suggest and ask in order to get people to mobilize around your agenda.
You don’t force or bother or threaten.
And that, my friends, is Power 2.0.
In reference to a recent conversation about audience creation via online platforms, I could not have said this better. It is the very idea of “social capital” -the intangible “monetization” (and I’m not referring to actual money) of social media, its merits, and its latent and obvious network webbings- that too many people do not comprehend and refuse to grasp -if for no other reason than too many believe it to be a passing fad, something cute, something the youth have latched onto out of trendiness.
What have you created with your own social capital? How do you measure its value? Can you measure the value or is it simply priceless?
